• Receive a 35¢ per pound product rebate.
  • Experience the benefits of a properly functioning dairy cow immune system.
  • Take the Immunity Challenge for a 90-day trial period.

Scientific Discoveries Advance Animal Health and Performance

The job of nutritionists, veterinarians, and dairy producers, is to keep dairy cattle healthy, productive and profitable.

For many decades, nutritional science has been focused on identifying nutrients, such as proteins, vitamins, and minerals and understanding their role in biological processes. Knowing how these nutrients reinforce the health of the cow and thereby help prevent diseases resulting from their deficiencies, is a major objective of dairy producers today.

More recently, a new science, referred to as Nutrigenomics, has emerged as a result of significant developments in genetic research.

Nutrigenomics is the study of molecular relationships between genes, their response to specific nutrients, and how those relationships can impact animal health and performance.

Through the use of microarray technology, research scientists can now study the impact of nutrients on specific genes and their genetic expression.

Just as in humans, animal health is directly related to diet and nutrition.

Subtle changes in animal diets can "turn on" or "turn off" specific genes responsible for cellular health. This gene regulation, in turn, impacts the overall health of the animal.

Researchers, of course, want positive gene regulation outcomes and can now determine which combination of nutrients specifically express those genes through Nutrigenomics.

Nutrigenomics is now making its way out of laboratories and onto the farm, where improved knowledge about the role of dietary nutrients in activating gene expression is having an impact on herd health and productivity.

Prince Agri Products has applied these key, scientific findings, from this revolutionary new science, through its Gen-Active Technology™ platform and is using this platform to develop innovative nutritional products designed to support normal animal health.

The Immune System of Ruminants

A healthy immune system is paramount in protecting dairy cows against bacterial and viral pathogens while reducing a wide range of disease associated with these organisms.

The immune system in the dairy cow consists of two distinct but interactive systems. The innate system is comprised of natural barriers (skin, stomach acids, enzymes, etc.) and white blood cells (neutrophils and macrophages), which continually monitor for sites of infection and pathogens and are the "first responders." The adaptive or antibody system consists of other types of white blood cells whose function is to provide "long term" protection against disease through the production of pathogen-specific antibodies.

Benefits of a Properly Functioning Immune System

The benefits of a healthy immune system are many, and include reduced mastitis and metritis, lower somatic cell count, less death loss and culls, better reproductive efficiency and increased milk production. Proper management and good nutrition can help reduce the occurrence of disease in dairy cattle, which can result in lower treatment costs and more days spent in profitable milk production, which can increase total income.

It is far more important and cost effective to promote health, by maintaining a healthy immune system, than it is to treat disease.

Maintaining a healthy immune system is one of the dairy producer's most economically rewarding management tools.

Maintaining a healthy immune system can help to:

  • Reduce somatic cell count
  • Reduce cases of mastitis
  • Reduce cases of metritis
  • Reduce death loss and culls
  • Reduce cows in the hospital pen
  • Increase milk production
  • Improve reproduction

Estimated Economic Impact of Disease

Disease Average $/case
Mastitis (a) $300
Metritis (b) $285
Abortion (d) $555
DA's (a) $340
HBS (c) $2500
Dead Cows (c) $2500
(a) Guard, C. as cited by Van Saun R.J. 2000. Proceedings: Western Canada Dairy Seminar. Red Deer, Alberta, Canada.
(b) Harmon, D.S. 2006. Proceedings: Mid South Ruminant Nutrition Conference. Arlington, TX.
(c) Estimated replacement costs.
(d) De Vries, A. 2006. Economic value of pregnancy in dairy cattle. J. Dairy Sci. 89:3876-3885
 
PRODUCT DESCRIPTION: A proprietary formulation of nutrients specifically selected for their ability to help modulate the expression of genes responsible for maintaining a healthy immune system. Vitamin B-12.
 
LABEL GUARANTEES:
Vitamin B-12 90 mcg/lb
d-Pantothenic Acid 69 mg/lb
Niacin/td> 225 mg/lb
Folic Acid/td> 3 mg/lb
Choline/td> 35 mg/lb
Saccharomyces cerevisiae 100 X 109CFU/lb
 
PHYSICAL DESCRIPTION:
Color off-white
 
FEEDING DIRECTIONS:

Dairy cows:

Feed 2 oz/head/day (56 g/head/day) during the dry period and entire lactation.

Milk replacers, starters and growers:

Feed 4 g/head/day per 100 lb body weight.
Refer to product label for additional information

 
PACKAGING: 55.11 lb bags (25 kg) and 1500 lb totes (680.39 kg)
 
STORAGE: Store in a cool, dry place. Do not feed mold or insect-infested feeds to animals.